Through many years of working with strategy and management, I have gained deep knowledge in this field and the importance of focusing on it. Being in sync with the market requires a dual strategic focus—one that looks outward at external factors and inward at internal processes. This dual strategic focus is essential for creating a strong internal cohesion within the company that is fully synchronized with the changing external market conditions.
Execution power is also crucial because it is through action that real transformation occurs. In any strategy, people are always at the core, and it is their commitment and ability to execute that determine whether the strategy will succeed.
However, it is all too easy in daily operations to drift away from the overall strategic direction. To avoid this, the strategy process must be managed dynamically, with a high degree of flexibility and involvement from all levels of the value chain. Such an approach ensures that the strategy remains relevant and effective, no matter how market conditions change.
Many years ago, I called this strategic cohesion, and for me, it is precisely the linkage from strategy to management to increased value creation, always with a finger on the pulse of the market. It can be the decisive step towards sustainable and long-term growth, where both internal resources and external opportunities are optimally utilized.
Even with a solid strategy and strong execution, it is often valuable to have an extra pair of eyes on your company’s potential for growth and optimization, to bring new perspectives on the untapped opportunities that can be difficult to see from within.
If you’d like to hear more, please reach out to me.
