Can you create growth in disruptive times?
That was the question I asked myself several years ago – and the short answer is YES.
But in a complex and ever-changing world, that answer is far too simplistic.
I’ve always been passionate about how we develop and grow businesses in alignment with the market conditions we operate in. And one thing is clear:
It requires a both/and mindset
It’s no longer about choosing growth or value creation – it’s about both growth and value.
It’s not about choosing operations or transformation – it’s about balancing both.
We need to develop our businesses in sync with a dynamic market. We must dare to transform the culture – to build something new while consciously dismantling what no longer serves us.
And as leaders, we need to rethink ourselves, our companies, and our perspectives.
That takes courage. And it deserves a spot at the very top of the agenda – all the way into the boardroom.
Ambition drives development.
Do you believe the world’s biggest brands were built by only looking inward, focusing on the engine room?
Or were they built by those who truly tried to shape the future?
Look at brands like Apple, Google, Amazon, Microsoft.
Where was their focus 10 years ago – and where are they today?
And what about those who topped the list back then – where are they now?
Development shapes the future.
That’s why it’s all about seizing the moment – and the opportunities that exist right now – in relation to your desired strategic direction.
Even when it feels uncertain.
Because as the quote says:
“Go as far as you can see – when you get there, you’ll be able to see further.”
– J.P. Morgan
